Social media is on the rise and becoming extremely popular on a daily basis for both business and entertainment needs. Millions of individuals use a diverse range of social media websites to express themselves and network with others. Businesses harness this essential networking tool as a means of promoting, advertising and publicizing their company and its products and/or services. Yet there is a line between accessing these websites as an individual and company employee that often times becomes blurred.
Content posted on social media can have an adverse effect on the company’s image. Businesses need to be mindful of what their employees are saying about the company, products and services, as well as remain assured that it does not reflect the company in a negative light. Furthermore, confidential information is of the utmost importance and must not be leaked on these sites.
These are just some of the examples of the importance of having a social media policy in place. What happens if an employee reveals the details of a product not yet ready to launch? Can an employee mention the company on social media during off-hours? If so, what can and cannot be said? A social media policy will cover all of these issues and so much more.
Please contact us today and we can construct a social media policy tailored to your company’s needs. |
